Apple Raises iPad and MacBook Prices in June 2026 as Memory Chip Costs Climb

Apple raised prices across its iPad and MacBook lines on June 25, 2026, in a move that caught many shoppers off guard. The increase covers most Macs, iPads, the HomePod, Apple TV, and Vision Pro, while iPhone, Apple Watch, and AirPods kept their old prices for now.

How much went up
Apple told reporters the iPad and Mac changes reach up to $300 on certain models. The MacBook Neo, the brand's affordable laptop, moved from $599 to $699, and the 256GB Mac mini returned to the lineup at $799, about $200 higher than its earlier price. The average increase landed around $200 to $250 per device at the base level.

Why Apple raised prices
The reason is a shortage of memory and storage chips, not tariffs or a new product cycle. AI data centers are buying huge volumes of DRAM and NAND, which has pushed component costs up for every device maker. Apple said it had shielded customers from these costs until now but could no longer absorb them alone.

Tim Cook had signaled it
In an interview a week earlier, CEO Tim Cook called the situation unsustainable and said price increases were unavoidable. Apple repeated that message when the new prices went live, noting it had never seen component costs climb this far this fast.

The market reaction
Apple stock had its worst single day in more than a year on the news. Apple was also one of the last big PC sellers to pass these costs along, after Dell, Lenovo, HP, Acer, and ASUS raised prices earlier. Microsoft followed hours later with higher Xbox console prices set for August.

What buyers should know
If you were planning to buy an iPad or a Mac, the window at the old prices has closed at Apple. Third-party sellers such as Amazon and Best Buy had not all updated to the new list prices right away, and some Prime Day deals were still running at pre-increase levels, so it is worth comparing retailers before you order.

Could the iPhone be next
For now the iPhone, Apple Watch, and AirPods were left alone. Analysts have warned that if memory and storage costs stay high into the autumn iPhone cycle, phone pricing could move next, so this round of increases may not be the last of the year. Anyone weighing an upgrade across Apple's lineup may want to act sooner rather than later.

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