Google Pixel 11 Launch Event Set for August 12: Price Increases Reported

Google has confirmed that the Pixel 11 series will debut on Wednesday, August 12, at a Made by Google event in New York City. The invitation went out on July 7, five weeks ahead of the keynote, and lands a full week earlier than last year's Pixel launch — a sign Google wants its new phones on shelves well before the autumn rush.

Event details: August 12 in New York
The keynote starts at 3 p.m. PT / 6 p.m. ET, a later slot in the day than Google usually picks. The teaser image shows a shiny gold metal frame alongside the line "the next generation of Pixel," as reported by 9to5Google. New York hosts the event for the second year in a row.

Four phones expected on stage
Google is expected to present the Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL, and Pixel 11 Pro Fold. Leaks point to a design that stays very close to the Pixel 10 family, so most of the news should center on software, AI features, and the new Tensor G6 chip that earlier reports have tied to the lineup.

Pixel Watch 5 and possibly new earbuds
The Pixel Watch 5 should arrive at the same event, again in two sizes. New Pixel Buds Pro are also due on the calendar, though nothing concrete about them has leaked so far.

Reported prices: 128GB is out, about €100 more in Europe
A report from French deals site Dealabs claims Google is dropping the 128GB storage tier entirely, making 256GB the new base. European prices reportedly rise by around €100 across the board: the Pixel 11 at €999, the Pixel 11 Pro at €1,199, the Pro XL at €1,399, and the Pro Fold at €1,999 for their 256GB versions. Rising memory costs across the industry are the likely driver. Google has not confirmed any pricing, so treat these figures as a report, not a promise.

Reported release date: August 20
The same report puts the retail release on August 20, eight days after the event — consistent with Google's recent pattern of getting new hardware into stores quickly after the keynote.

Reported color names
The standard Pixel 11 is said to come in Light Sterling, Midnight Haze, Fuchsia, and Moss, while the Pro models line up in Light Fog, Midnight Haze, Dune, and Pine. The 1TB configurations are reportedly limited to Midnight Haze. As with the prices, the names stay provisional until August 12.

A Komodoty case ready for your Pixel 11
If the Pixel 11 is on your shortlist, plan the protection along with the purchase. Komodoty makes slim cases for Google Pixel phones in aramid fiber and slim wood with a Kevlar core, with precise cutouts for the camera bar and full wireless charging support. Browse the fitted options in the Komodoty Pixel cases collection so a case is ready the day the new phone lands.