Apple's M6 MacBook Pro and iMac: Price, Specs, and Release Date

Apple's new 14-inch MacBook Pro has launched alongside a refreshed iMac, both built around the company's M6 chip. The pair marks Apple's first M6 Mac lineup, with pre-orders open now and the first units shipping soon.

Pricing and launch timing
The 14-inch MacBook Pro starts at $1,999, while the new iMac starts at $1,499. Pre-orders opened Wednesday, October 28, in 35 countries and regions including the United States, with sales beginning November 6.

What the M6 chip changes
Apple says the M6 MacBook Pro delivers up to 30% faster graphics and up to 25% faster AI performance than the previous M5 model. The company is leaning on those gains to position the laptop for creative work and on-device AI tasks rather than cloud processing.

Battery life gets a notable bump
Apple is citing up to 24 hours of battery life on the new MacBook Pro, which it describes as the longest it has offered on any Mac. For a 14-inch pro laptop, that is a meaningful jump over prior generations.

The M6 iMac's AI focus
The redesigned iMac leans heavily on on-device AI, with Apple claiming up to 5x faster on-device AI performance compared to the M4 iMac. That makes the desktop a stronger option for anyone running AI-assisted apps locally instead of through the cloud.

A busy stretch for the Mac lineup
The M6 MacBook Pro and iMac land during an active period for Apple's computer lineup, with reports pointing to further Mac announcements still ahead. For now, the 14-inch MacBook Pro and iMac are the first Macs to carry the M6 chip to market.

Who should pay attention
Creative professionals and anyone doing heavy on-device AI work are the clearest audience for the upgrade, given the graphics and AI performance claims. Buyers on the M5 generation may want to wait for independent benchmarks before upgrading.

How the M6 MacBook Pro compares on paper
Against the M5 MacBook Pro, Apple's own figures point to a generation defined more by efficiency and AI throughput than a dramatic jump in raw CPU speed. The 30% graphics gain and 25% AI performance gain are both measured against the prior generation rather than against older M-series chips, so buyers skipping two or more generations should see a larger real-world improvement than the headline figures suggest on their own.

Availability at launch
With pre-orders already open across 35 countries and regions and sales starting November 6, the 14-inch MacBook Pro and iMac are rolling out broadly rather than in a staged regional launch, which should make both machines easy to find at Apple Stores and online once they ship.

Protect your new MacBook Pro with a Komodoty case
A new M6 MacBook Pro is worth keeping in top condition from day one. Komodoty makes cases for MacBook models in slim wood with a Kevlar core, aramid fiber, and Alcantara, with precise cutouts for ports and vents. Browse the fitted options in the Komodoty MacBook cases collection.