Apple Q4 2025 iPhone Sales

Apple says iPhone demand surged late in 2025, and the numbers back it up.

In its fourth-quarter 2025 earnings report, Apple posted record revenue of $143.8 billion, up 16% year over year. iPhone sales were a major driver of that result.

Apple reported iPhone revenue of $85.2 billion for the quarter. That’s a new all-time high and a 23% increase from $69.1 billion in the same quarter a year earlier.

Apple CEO Tim Cook said iPhone had its best quarter ever, with records in every geographic segment. In a CNBC interview, he said demand late in the quarter was “simply staggering” and beat Apple’s expectations.

Apple did not break down sales by model. It broadly credited the “iPhone 17 family,” which includes iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max.

What this means for U.S. buyers

For U.S. buyers, the holiday quarter matters because it often reflects both upgrades and gift purchases. Strong demand can also affect real-world availability, delivery windows, and trade-in timing.

• Start with total cost: Compare storage and carrier promos, then check the full cost over 24–36 months.
• Expect uneven stock: If a certain color or configuration is hard to find, look for nearby store pickup or choose a different finish.
• Protect resale value: Using a case from day one can help reduce wear; Komodoty offers iPhone cases sized for the latest models.

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