Apple Raises iPhone 17, iPhone Air and iPhone 16 Prices by $100

Apple has raised the prices of the iPhone 16, iPhone 17, iPhone 17e, and iPhone Air by $100 each on its online store. The iPhone 17 now starts at $899, the iPhone Air at $1,099, the iPhone 16 at $799, and the iPhone 17e at $699, with no hardware changes to justify the increase.

Which iPhones got more expensive
The new starting prices apply to the iPhone 16 ($799), iPhone 17e ($699), iPhone 17 ($899), and iPhone Air ($1,099), each up $100 from their prior listed price on Apple's site. The increase applies across every storage tier of each model, not just the base configuration.

Why Apple raised prices now
CEO Tim Cook told The Wall Street Journal earlier this year that Apple can no longer absorb rising memory and storage chip costs, which are in high demand from AI data center buildouts competing for the same components. Apple typically lowers prices on older iPhone models after a new launch, making this increase unusual for the company.

Not limited to iPhones
The memory supply crunch has already pushed Apple to raise prices on Macs, iPads, and HomePods in recent months, suggesting the iPhone increase is part of a broader response to component costs across Apple's entire product line rather than a one-off change tied to the iPhone alone.

What did not change
The affected models, iPhone 16, iPhone 17, iPhone 17e, and iPhone Air, did not receive new hardware alongside this price change. The increase applies purely to the existing lineup rather than accompanying a new release, meaning buyers get the same phone for more money.

What this means for buyers
Anyone holding off on an iPhone 17 or iPhone Air purchase will now pay more than earlier buyers did for the identical phone, and further increases are possible if component costs keep climbing through the rest of the year.

How to shop smart around the change
Buyers comparing carrier deals, trade-in credit, and retailer promotions may still find the net cost close to before the increase, since the $100 bump applies to Apple's list price rather than every retail channel at once. Checking carrier installment pricing and trade-in offers separately from Apple's own store can sometimes offset part of the increase.

Protect your iPhone with a Komodoty case
Paying more for an iPhone 17 or iPhone Air makes protecting it worth the extra step. Komodoty makes cases for the iPhone 17 series, iPhone Air, and iPhone 16 in slim wood with a Kevlar core, aramid fiber, and Alcantara, with precise cutouts and wireless charging support. Browse the fitted options in the Komodoty iPhone cases collection.